Is the Mitsubishi Electric fridge the best? Expert testers have rated and compared more than 80 fridges from leading brands, and we’re thrilled to announce that Mitsubishi Electric has once again been named CHOICE Best Brand for Fridges 2025, making this our fifth consecutive win!
It’s a recognition we’re especially proud of because it represents what matters to Australian households: reliability, performance, and satisfaction that lasts well beyond the first few years of ownership.
And with 89% for reliability and 90% for customer satisfaction, it’s clear Mitsubishi Electric fridges continue to earn their place in kitchens across the country.
How CHOICE Decides Australia’s Best Fridge Brand
Every year, CHOICE, Australia’s independent consumer advocacy group, tests and reviews hundreds of appliances to find the brands that stand out for performance and dependability.
The Best Brand award combines both lab test results and survey feedback from CHOICE members to give a complete picture of how each brand performs, both in testing and in real homes.
Here’s how the score is calculated:
- Average test score – 40%
- Brand reliability – 30%
- Customer satisfaction – 20%
- Recommended model ratio – 10%
This ensures that the award reflects both the performance in CHOICE labs and the everyday satisfaction of Australian households.
Mitsubishi Electric: Top Scores for Reliability and Satisfaction
In 2025, Mitsubishi Electric achieved an impressive 89% reliability score and 90% customer satisfaction score, the highest among all refrigerator brands tested by CHOICE.
One of the most common questions is “What refrigerator brand is most reliable?” This year’s results reaffirm that our fridges are built to last and designed with the features Australians value:
- Reliable performance over time
- A variety of cooling features for longer food preservation
- User-friendly design that fits the modern home
As CHOICE explains in its Best Fridge Brand 2025 article:
“Best Brand is a strong indicator of how well a fridge is likely to perform, and these brands generally perform well with above-average test scores. Mitsubishi Electric also has the highest reliability and owner satisfaction.”
To us, that says it all. Reliability isn’t just a number, it’s peace of mind for every household that counts on their fridge to keep their food cool and fresh.
Choose from a range of styles from Australia’s Best Fridge Brand
Mitsubishi Electric offers a range of refrigerator styles to suit the needs of any household type and space size.
- Multi Drawer Fridges: Designed to deliver large storage capacity within a compact footprint, Multi Drawer fridges suit households that want generous space without taking up too much space. Dedicated drawers create clearly defined zones for meat, vegetables, and frozen foods, helping maintain optimal conditions for freshness while keeping everyday items easy to find. Advanced cooling technology supports consistent temperatures across each compartment, making this layout a practical choice for busy households that value organisation and efficient use of space.
- French Door Fridges: Generous storage with contemporary design, making them a popular choice for larger kitchens and entertaining. Equipped with intelligent features such as a touch control panel, Multi Airflow System and an Automatic Ice Maker, these fridges keep food fresher for longer while enhancing everyday convenience. Premium glass front panel options elevate the refrigerator into a sophisticated statement piece that balances beauty with easy maintenance.
- Bottom Mount Fridges: A practical and convenience-driven design ideal for everyday cooking and frequent access to fresh ingredients. Innovative features such as the Supercool Chilling Case allow you to store meats and other perishables without freezing, keeping them ready to use while maintaining optimum freshness. A plumbing-free automatic ice maker adds further ease, delivering ice through a simple refillable water tank for effortless, everyday use.
- Top Mount Fridges: A classic and reliable refrigeration style suited to a wide range of households. With adaptable storage solutions like the Two Way Flexi Glass Shelf, these fridges provide flexible space for everything from tall bottles to bulky containers. Designed for convenience and changing family needs, top mount fridges remain a practical and user-friendly choice for busy homes.
Fresh Thinking: How to Organise Your Fridge Like a Pro
Since we know a thing or two about some of the best fridges, we thought we’d share some insider tips on how to make the most of yours. Luckily, Mitsubishi Electric refrigerators are built with advanced technology and features designed to help you organise your fridge and keep your groceries fresher for longer.
Use Drawers to Your Advantage
Not all fruit and veggies like the same environment and knowing which ones get along can make a big difference to how long they stay fresh. That’s why many Mitsubishi Electric fridges feature humidity-controlled vegetable drawers, with some models even including Vita-LED lighting to maximise freshness.
A simple rule to follow is to keep ethylene-producing fruits such as apples, bananas, and avocados separate from ethylene-sensitive vegetables like leafy greens, carrots, and broccoli, as the gas can cause them to ripen (and spoil) faster.
Seal It Tight with Clear Containers
Air is the enemy of freshness, and the common cause of freezer burn. Store leftovers, meats, and prepped ingredients in airtight containers or resealable bags to reduce moisture loss and odour transfer.
Using transparent containers allows you to see the contents easily, reducing the chances of forgetting about items. Labelling containers with dates also helps you keep track of freshness and minimise food waste.
Don’t Overfill Your Fridge
Your fridge needs room to breathe. Cold air circulates to maintain even temperatures, but an overcrowded fridge can block airflow and create warm spots.
Try to leave a little space between items, especially around the back and sides, to help your fridge work efficiently. Keep this in mind with the busy festive season approaching!
Store Raw Meats Safely
Place raw meats in sealed containers or on a plate to prevent any juices from dripping onto other foods. Store them on the lower shelves to prevent cross-contamination, and consider placing a tray underneath to catch any leaks.
To further optimise freshness, use features like the Mitsubishi Electric Supercool Chilling Case. It helps to keep meat, seafood, or other perishable foods separate at about -3˚C to 0˚C without freezing them.
Stack, Organise and Rotate
Stack items like jars or cans of similar products together to save space. Keep taller items toward the back and shorter ones in front for better visibility and accessibility.
When adding new groceries, check expiry dates of older items and bring them to the front to use first. This helps avoid food spoilage and ensures that nothing gets forgotten.
Maintain Cleanliness
Regularly clean your fridge to maintain hygiene by wiping spills and removing expired items to prevent odours and the spread of bacteria. Getting rid of mystery containers and starting fresh with a spring clean of your fridge is always a good idea.
Reliability, Freshness and Innovation: That’s Our Recipe
Winning the CHOICE Best Brand Fridges for the fifth year in a row is a milestone we’re honoured to celebrate. It reflects our ongoing commitment to reliability and design innovation.
Because whether you need a fridge for a small space or a large kitchen, are meal-prepping, chilling drinks, or hunting down that late-night snack… you deserve a fridge that’s as dependable as it is efficient.
Need help choosing your next fridge? Start with Buying a fridge: The Ultimate Guide for expert advice to help narrow your search. Or find your perfect match with our Fridge Finder App, simply take a photo of your kitchen and see how a fridge will look using a VR photo.
