Mitsubishi Electric Appoints Takeshi Shihonmatsu as Managing Director, Australia


Mitsubishi Electric Australia today announced the appointment of Takeshi Shihonmatsu to the role of Managing Director, Australia. Mr Shihonmatsu replaces the current Managing Director of three years, Kotaro Yamanaka.

“Mitsubishi Electric is a recognised leader in electrical & electronic products and systems and strengthening these areas will be my key focus during the year ahead. It will be my responsibility to challenge and drive new business and growth opportunities as well as enhance existing business,” said Shihonmatsu. “I’m looking forward to the challenges and opportunities that this new role presents, and to driving Mitsubishi Electric’s local business to new heights, right across the consumer and industrial technology categories.”

Mr Yamanaka will be moving on to take up a new assignment at Mitsubishi Electric headquarters in Tokyo as the General Manager, Global Planning and Administration Division, Global Strategic Planning and Marketing Group.

“It is with some sadness that I am leaving Sydney to take on this exciting new role in Tokyo. I have been in Australia for three years and I can say without hesitation that this has been an extremely enjoyable experience,” said Mr Yamanaka. “It has been rewarding leading the company from strength to strength during what has been a very volatile time in the market,” Yamanaka said.

Mr Shihonmatsu brings a range of varied experience from his previous roles within Mitsubishi Electric where he has worked for almost 30 years. He comes to Sydney from China where he held the role of Vice President of Mitsubishi Electric and Electronics. Previous to this, he held a number of senior sales and marketing roles for the company in headquarters all over Asia Pacific including in Tokyo, Beijing and Xian.


For further information please call or email:

Greg Harper
Corporate Identity – Mitsubishi Electric Australia
tel: 02 9684 7415

Rachel Vidaic
Text 100 Public Relations for Mitsubishi Electric
tel: 02 9956 5733

About Mitsubishi Electric Australia

With more than 30 years of experience in providing reliable, high-quality products to both corporate clients and general consumers, Mitsubishi Electric Australia is a recognised leader in the marketing and sales of electrical and electronic equipment used in information processing and communications, space development and satellite communications, consumer electronics, industrial technology, energy and transportation.