Mitsubishi Electric Australia today signalled a new direction for its digital electronics business with the announcement that the division will be rebranded, Visual Information Systems (VIS). The news follows strong results for the division with record projector sales being achieved in May.
The VIS product range will comprise four product groups: projectors, large format LCD information displays, security video recorders and video cubes. Mitsubishi Electric will phase out its range of Diamond Digital PC monitors between now and September 30 to concentrate on the high growth potential of the new visual market.
Paul Calderara, Sales and Marketing Manager, Visual Information Systems, said, "VIS represents our new focus on the rapidly growing commercial visual category in Australia. We have the technology pedigree to take a market leadership position in each of the four product groups and with our expanding sales team we expect our share of the market in the coming quarters to increase significantly."
IDC reports that with worldwide projector sales expected to grow by 1.6million, "the Australian projector market is at the cusp of growth, and key players are considering strategies to target market segments touted to experience the strongest growth over the next few years."
Paul added, "we agree with IDC's findings and our new direction is expected to capitalise on this growth. While the Diamond Digital PC monitor range has been successful for us in the past, the expanded product range in AV and security have highlighted that Mitsubishi Electric will enjoy strong returns from these categories."
Mitsubishi Electric will continue to support warranty and servicing for Diamond Digital PC monitors.
With more than 30 years of experience in providing reliable, high-quality products to both corporate clients and general consumers, Mitsubishi Electric Australia is a recognised leader in the marketing and sales of electrical and electronic equipment used in information processing and communications, space development and satellite communications, consumer electronics, industrial technology, energy and transportation. The company has offices in the major states and recorded total revenue of $237.4 million in the year ended March 31, 2006.
For more information about Mitsubishi Electric Australia visit http://www.mitsubishielectric.com.au/
For more information, please contact:
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T: 02 9956 5733
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